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Franchising your business is a proven route to rapid growth.

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Brief

Country of origin : Italy

Available Area:
Egypt, ( Abnub , Alexandria , Arish , Aswan , Asyut , Banha , Beni Suef , Cairo , Damanhur , Damietta , El Mahalla El Kubra , Faiyum , Giza , Hurghada , Ismailia , Luxor , Mansoura , Minya , Port Said , Qena , Shibin El Kom , Shubra El Kheima , Sohag , Suez , Tanta , Zagazig , )

Investment Range:

From: 1,000,000 TO: 3,500,000

Business Type: Franchise

Description

The origins

It was 1883 when Antonio Pascucci, the son of two weavers, decided to devote himself to trade, becoming  a small manufacturer. He devoted himself to alimentary products, as on the 15th of July an agreement between Italy and England was made in order to ratify the freedom of trade and navigation between the two countries. Among the products he traded there was colonial raw coffee, which became his passion.

In 1935 Mario Pascucci, involved in the continuation of his father’s work, opened the first family shop in Monte Cerignone, with the management of his wife Domenica.

In the postwar period, Dino Pascucci, Mario’s brother, opened his own coffee bar in Monte Cerignone and installed the first espresso coffee machine. His specialties are coffee and sorbets.

The 50’s

In the Fifties Alberto Pascucci decided to industrialize the roasting process and installed the first production plant. In 1963 Alberto installed the indirect-fired coffee roaster in order for an homogeneous roasting operation in order to obtain espresso coffee.

In 1975 Caffè Pascucci gave itself up to espresso coffee, abandoning the food distribution and setting up the project “only top-quality coffee”. The extra bar mild blend was created from the union of natural Arabica and Robusta and Arabica washed coffee. Then, the golden blend, composed of sweet and aromatic coffee, innovated the taste of the espresso coffee.

In 1996 the Espresso School was established; it is a vocational training centre committed to espresso and coffee recipes.

The family company CIALDINO was born in 1998 and it plays an active role in the distribution and research of the coffee monodose pods sector.

Today

In the Nineties the family decided to start up and repeat the experience gained in the coffee bar sector according to the traditional model, through design and research in order to promote the development of coffee stores showing the brand Pascucci.

In 2000 they inaugured the pilot centre CAFFÈ PASCUCCI SHOP: a single brand, replicable sales point.
In the same year, they also set up a project for a new plant intended to reach the best quality; the location is still the town of Monte Cerignone, because the climate keeps the raw coffee moisture stable. Later on, the Pascucci roasting system (with sound control) was patented.

In 2006 the Chamber of Commerce awarded a prize to Alberto Pascucci as he helped the family company to reach the winning post in terms of qualitative excellence.

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